Nestlé the Swiss multinational food and beverage conglomerate has launched its first-ever NFT collection named "Art of Preservation." The company's debut into the world of blockchain art brings attention to the intersection of art and sustainability. With a growing concern for the environment the food giant aims to promote the significance of protecting our planet's natural resources through digital art.
The NFT collection consists of nine unique pieces each representing a different water source from around the world. These sources play an essential role in Nestlé's food and beverage production and the company is taking tangible steps to preserve them. The collection's art is influenced by the traditional Japanese art form of "Kintsugi" which focuses on the beauty and value of imperfection and how objects can be mended after being broken.
Each NFT is a visual representation of the Kintsugi technique and signifies Nestlé's commitment to using sustainable agriculture practices and reducing carbon emissions to protect natural water sources. The digital art aims to stimulate conversation and awareness of sustainability issues and inspire individuals and companies worldwide to take action.
The NFTs are up for auction on the OpenSea marketplace with the proceeds supporting Nestle's long-term sustainability projects. By leveraging blockchain technology Nestlé can ensure transparency in how they use the funds generated by the NFT art collection. This highlights the potential of NFTs not only as a collectible but also as a tool for social and environmental impact.
Nestlé's venture into the NFT space follows a wave of interest from companies artists and investors in blockchain art. As the NFT market grows by the day more brands are using NFTs as a strategic marketing tool and a way to engage with their audience. Nestlé's "Art of Preservation" collection succeeds in standing out in the crowded NFT market by combining art sustainability and technology into one.
